Let’s start with the narrative:

Five Guys’ chief executive officer, Jerry Murrell, said he gave a $1.5m bonus to employees of his US-based burger restaurant chain because “I didn’t want anybody shooting me” after the company recently “screwed … up” a buy-one-get-one-free promotion.

I’d very much like to know what the elision was. My money is on “the fuck.”

Murrell did not elaborate on the comment, which he gave to Fortune in an interview published on Wednesday – but it came a little more than a year after the UnitedHealthcare CEO Brian Thompson was shot dead on a midtown Manhattan street in what was widely considered a murderous rebuke of the US health insurance industry’s profit-driven practices.

Fortune’s conversation with Murrell revisited a two-for-one promotion that Five Guys organized in February to celebrate its 40th anniversary that proved to be much more popular than the chain expected. Five Guys’ app crashed as customers sought to take advantage of the promotion, and many overwhelmed chain locations discontinued the offer early, inviting backlash on social media.

This established, let’s jump to the end.

Globally, Five Guys has 1,900 locations and 30,000 employees in 28 countries, according to the chain’s website. Murrell founded the company in 1986 in Arlington, Virginia, and has led it since.

So, given even distribution that didn’t happen, the bonus was $50 per employee. That’s what you think the price of loyalty is?